Staffordshire Police road deaths figures show a marked decrease of 60% from 87 to 34

Latest figures reveal there has been a 60 per cent reduction in the number of people killed on Staffordshire roads in the last ten years.

34 people were killed on the county’s roads during 2010 compared with 87 in 2001.

Chief Inspector Vera Bloor, from the force’s tactical support department, said: "Making our roads safer is a priority.

Every person killed or seriously injured is a tragedy.

"There is a big reduction in the number of people who have been killed on our roads in the last ten years but we are determined to continue working towards reducing that even further.

"Staffordshire Police and their partners in the Staffordshire Safer Roads Partnership are particularly pro-active in targeting risk taking drivers with educational interventions that aim to change driver attitudes to risk taking.

Crash Course for example recently received recognition as European best practice for young driver educational interventions by German academics at a European Road Policing Seminar.

We believe one of the primary reasons for our success is Staffordshire's innovative approaches to road safety which have put us at the forefront nationally for our casualty reduction performance.

A video about the Crash course can be seen by visiting the force website."

"Drivers can play their part in keeping themselves, their passengers and other road users safer. They should ensure their vehicle is in a roadworthy condition before every journey.

"Attention should be given to checking the tread of tyres and tyre pressure is correct particularly during periods of inclement weather.

Vehicles should be cleared of snow and ice from all windows, but never leave it unattended outside your home while it is defrosting and warming up.

Check the windscreen wipers are not worn, there is water in the washers and the jets are defrosted.

Always consider weather conditions and drive accordingly, using dipped headlights when visibility is low."