For many people in the UK, when they’re asked where Tunstall, Stoke-on-Trent is, some might come back and ask “isn’t that where Robbie was born?” Well now people in the UK and Europe will have another reason to know the location as BS Bikes have undergone a identity transformation and location change to become the biggest Triumph motorbike showroom in Europe.
BS Bikes formerly of Sandyford, on the junction of the High Street and Broadfield Road had their open day yesterday which saw 100’s of bikers and guests attend their grand opening.
BS Bikes. now Staffordshire Triumph have for a long time been unable to grow their business due to the restrictions of the old showroom.
By moving ½ a mile down the road, Staffordshire Triumph have moved to larger showroom, with more showroom, repair and workshop and space for customer parking. Over a year in the making, Bob Sheldon and co have worked really hard to turn a shell of a building into the impressive building it is today.
Some of the time has been making the work shop “neighbourhood friendly” ensuring noise pollution from within the business is heavily reduced. Proprietor Bob Sheldon has also tried to ensure for the majority of the build that local workers and materials have been used and is keen that Staffordshire triumph is a business with the local community at heart, as is keen to increase his workforce from the local area.
Triumph Motorcycles currently sells the most motor bikes in the UK, with over 225 market share. Rescued from receivership back in 1983 the years have been kind to the Leicester based company with massive home and international growth. All of which paints a pretty picture for Staffordshire Triumph, especially considering they sell 33% of all Triumphs sold in the UK, more than any other dealer.
Staffordshire Triumph offer advice to all walks of Biker, from active bikers, new bikers and bikers who have hung up their helmets but would like to get back into it. Not only is there a huge range of bikes on offer the store has a bigger range of clothing, helmets, spares, a bigger repair and MOT shop, expert and approachable sales staff.
The store also houses a range of biking memorabilia such as a Speed Triple from Mission: Impossible 2 and TT Winner Bruce Ansteys Daytona 600 practice bike.
The Queen's Jubilee bike
Not only was it a special day for Staffordshire Triumph as it was their opening day, Lord Digby Jones of Birmingham, not Mr Bonneville, Chairman of Triumph Motorcycles bought a specially made they also sold a very special bike, the Bonneville T100 Diamond Jubilee number 1 of just 60 and will be presented during the Queens Jubille by Mr Bonneville.