Today Sandyford, Tunstall based pottery company Churchill 1975, have unveiled a new Website to go with their recent name rebranding.
The Website is targeted at the commercial sector of retail, restaurant and leisure industry.
Customers will now be able to build up their own brochures from product ranges, rather than wait to have them sent out and also to reduce printing costs with the added benefit of less trees need chopping down.
Also new to the Website is the ability for potential customers to order samples to help them in the product selection in their establishment, meaning they can work their way through the many routes to a product, via brand and range menus, or by product type, venue or trend.
Another feature of the new Website is the ability for staff from marketing to easily add news and event information to the site which has already empowered the team to start writing fresh marketing articles to compliment the products and the company.
These are very exciting times for Churchill who have seen year on year growth in established and new markets and more importantly increased profits which will allow them to innovate in new manufacturing methods. If you are nosey you might enjoy a look around the new investor information section.
Best of all, it was built by Adaptive.co.uk using the same content management system that powers MyTunstall.co.uk, Drupal. A content management system with amazing flexability and also a powerful content abilities for allowing big and small business take ownership of their online brands.
New website for Churchill signals new era
Churchill has launched its new website www.churchill1795.com to praise for its
usability and innovative features.
Taking on board feedback from the industry and understanding the user needs
have been core to the new site.
Focussing on what’s important - finding the right products. New navigation
methods and a format more akin to online retailing makes it easy to make the
right choices and find the most suitable product.
Whilst considering these options there is also the ability to create and
download or save your own catalogue and a complementary products feature. Once
selected another new feature is the online sample ordering making it easy to
The website has a new name to reflect the heritage of a Great British company
that has been manufacturing since 1795. A new look emphasises the design-led
culture which is producing so many great new launches.
A ‘What’s New’ feature will guide you though new launches, Churchill’s activity
in the industry and give an insight into its achievements.
‘We wanted to create a site which offered more than an online catalogue but
with features that help people decide which are the best products for them. Our
ranges are becoming more diverse and it is important for users not to feel
overwhelmed but also to get an understanding of complementary lines. The added
features are designed to make the pre-ordering process as smooth as possible
and offer a positive experience for users.’
Visit the website to learn more about the latest ranges available and try out
these new facilities. New features and functions are set to be added over the coming months to enhance the online experience for visitors and continue to innovate the benefits for users.