Oatcake Day fun will be on the menu at Titanic Brewery Staffordshire pubs as the Potteries based brewery gives its backing to Oatcake Day 2012 on August 8.
The Stoke-on-Trent brewer has struck a deal to sponsor the special day in honour of the unique North Staffordshire delicacy.
Oatcake Day was founded by local DJ Terry Bossons in 2010 and has rapidly grown in popularity.
More than 8,000 people backed a campaign on Facebook after Terry, of Biddulph, suggested the North Staffordshire oatcake should have its own special day.
Terry organises a special music night every year to honour the oatcake and has become known for enticing music, tv and sports stars to pose with an “I Support Oatcake Day” placard.
Stars from rock guitarist Slash to comedian Ricky Gervais have been persuading to back Oatcake Day by Terry.
He said: “Support for Oatcake Day has grown rapidly since we first launched it in 2010. The community has really got behind the campaign and it is fantastic that we now have Titanic Brewery in place as a sponsor.
“It is a great fit – two great North Staffordshire products working together – and the promotion of Oatcake Day in the Titanic pubs will add a lot to the buzz surrounding Oatcake Day 2012.”
Keith Bott, Managing Director of Titanic Brewery, said: “Titanic Brewery is based on Burslem, the Mother Town of the Potteries, so throwing our support behind Oatcake Day seemed a natural thing to do.
“We will work with Terry and his team to promote the day and hold celebrations in our pubs in Stoke, Burslem, Newcastle , Leek, Stafford and Stone.”